We all know that a crucial ingredient to getting more sales for our businesses is through trust. When our potential customers trust us, they lower their barriers and our messages become more meaningful. Facebook is a large gathering place for over 800 million users. That makes it a prime target to build a social media beacon that allows you to interact with your potential customers on their turf. The first step to getting potential Facebook fans to trust your business Facebook page is through a concept called social proof. Watch the video below on a 10-step process in getting more social proof for your business: