Finding the right tools and resources for your Online business is hard work. I’ve personally spent hours upon hours setting up and testing many different softwares, products and services. The one thing I’ve learned is to not trust a sales page. You’ve got to actually try it out. These are the current tools that I use for myself and my clients. I have personally tested and used every resource on this page.
The links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something.
Do your potential clients trust you? Are your clients and potential clients wondering why your emails aren’t coming from your domain name? Having an email address with your domain name is one way to build trust. I put together a tutorial you can watch on how to setup your business email address using G Suite in less than 10 minutes at only $5 per month.
Wordpress Website Hosting:
I use WP Engine hosting for all of my WordPress Websites and all of my clients WordPress Websites. WP Engine comes standard with a firewall to protect against hackers and malware attacks. WP Engine is fast! It’s optimized for WordPress Websites and has faster speeds using their built in Evercache technology. WP Engine does automatic daily backups. This brings peace of mind in case you mess up your Website. With the click of a button you can restore it. WP Engine’s support is awesome because you know you’re talking to a WordPress specialist. You find out more about why I choose WP Engine and watch my tutorial videos by clicking here.
Your logo says a lot about your company and the brand you are building. A great logo used to cost thousands of dollars, but now you can have a logo design contest with multiple graphic designers competing to win the competition for around $300. Watch this tutorial on how to get a professionally designed logo.
Graphics and Logo Templates:
Getting the right WordPress Theme:
Marketing Automation Software:
Do you have the ability to scale your business? In today’s digital world, you want to be able to build your email list, create membership Websites, create advanced lead funnels with automation, and track your progress with your clients. Ontraport is the solution that I recommend and use to help my clients scale their businesses.
One of my favorite ways to generate leads is holding a Webinar. Webinars allow you to teach something valuable to your attendees and then offer them a product or service that will help them do what you just taught them in less time or for less money. I love and use Everwebinar because it is a hybrid model. It allows you to play a pre-recorded webinar (automated), but allows you to moderate the Webinar live. This allows you to present your best Webinar presentation while having the time to answer your attendees questions. You can see it in action by registering for a Webinar at a Website I built called TryDayTrading.com.
eCommerce Website for Physical Products:
I usually build all my Websites on WordPress, but occasionally I get a client that sells a lot of physical products and needs a great shopping cart that tracks inventory. The best in the industry, in my opinion, is Shopify. You can check out a Website I built using the Shopify platform at CutHub.com.
Contest Giveaways and Promotions:
I love running giveaway contests to build social proof. When you’re first starting out, you need to build your numbers for your email list and social platforms. Gleam is great at doing this. The first entry is adding them to your email list. They can then get additional entries by following your social channels and watching videos. They can also get additional entries by referring friends. I ran a trading laptop giveaway on DayTradeAcademy.com and got 1,541 leads in 30 days. Note: I used the Pro account so I could integrate with Ontraport.
Camera, Lights, and Recording Equipment:
One of the most common questions I get asked is what type of camera, lighting, and audio equipment I use to film testimonials and videos for the Websites I build.
Below is a list of the equipment I personally use.
Example Video: Testimonial I shot for TryDayTrading.com using the equipment below:
Panasonic Lumix DMC-GH4 Mirrorless Micro Four Thirds Digital Camera Body Deluxe Kit:
I love the Lumix GH4 because it was built for video first and pictures second. This camera is great, but costs a fraction of what you would pay for other high-end brands. Shooting in 4K allows me to record a wide angle and then punch in and out in the edit without losing quality. This makes it look like you had two cameras shooting.
Panasonic Lumix G X Vario 12-35mm f/2.8 II ASPH. POWER O.I.S. Lens:
There are so many options when it comes to camera lenses, but for testimonials and Website videos, this lens does the trick.
Magnus VT-4000 Tripod System with Fluid Head:
When it comes to recording videos, you’ll need a good tripod. This Tripod is awesome. It is sturdy and adjusts up to 59 inches. It also has a level built in so you can make sure your shot looks just right.
Panasonic DMW-DCC12 DC Coupler for Select Lumix Digital Cameras:
This DC Coupler battery adapter fits into where your battery would go in your camera. This will allow you to plug in to record without worring about your battery level draining down. I love this adapter for filming indoor videos.
Panasonic DMW-AC10 AC Adapter for LUMIX GH4 and GH5 Digital Cameras:
Your battery adapter won’t work without the power cord. This power cord will plugin to your battery adapter so you can film as long as you want without worrying about your battery life.
SanDisk 128GB Extreme PRO UHS-I SDXC Memory Card (V30):
Shooting video in 4K is amazing, but it also uses a lot of memory. I use this 128 GB memory card because it allows me to record over an hour in 4K without having to change out the card.
Ruggard Outrigger 65 DSLR Backpack (Black):
When you spend a lot on gear, you want a place to store and protect your gear. This Ruggard Outrigger backpack is perfect for storing your camera, lenses, memory cards, and audio equipment.
Genaray SpectroLED Three Light Interview Kit:
Lighting is so important for a great video. This is the kit that I use for all of my video testimonials and Website videos. These lights are LED so they don’t overheat or put off a lot of heat. The overhead light is awesome to light your whole set. This set is a must for video interviews.
Impact LKB-5C Light Kit Bag (Black):
You will want to protect your lights when you’re not using them or if your transporting them. This is the bag that I use for my lights. It’s great for transporting my lights.
Zoom H5 Handy Recorder with Interchangeable Microphone System:
Audio for your videos is really important. You finally have a great picture, but if the audio sounds bad you’ll lose potential customers. The Zoom H5 allows me to record the audio directly and then I sink it up with the video footage in the edit.
Sony ECM-77B - Miniature Omni-directional Lavalier Mic:
I have two of the Sony Lavalier mics that plugin directly to the Zoom H5. These lavalier mics have really long cords and allow you to set the Zoom H5 out of the video screen while recording great audio.